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First page on Google
Surveys of net use show that most people take their pick from amongst the sites thrown up on the first page. Few bother to look further than the third.
So how to get onto the first page on Google, that is the question. Well, it requires both time and technical nous. The reason is the sheer size and complexity of traffic on the net. That’s why Search Engine Optimization has emerged as the watchword in internet marketing. It is the fine art of alluring the most number of visitors to any given site or chain of sites. There are elementary dos and don’ts that you can follow and with some luck and clever thinking you could well succeed in pushing your site gradually up the pages. But considering the hardcore technicalities involved, and also the constant monitoring necessary, you’d be better off by half to hire the services of an SEO professional.
In what position your website is displayed on Google is based on an intricate procedure of indexing and ranking sites. How exactly Google does this, nobody knows. To be on the first page on Google a site must rank within the top ten. There’s no short cut to this, and even if you get there, you’ll have to work hard to stay there. Here are some basics to help you.
Point number one: overall quality. The content of your site should be solid, and its layout attractive. If your web content is poor, no SEO whiz can take you to the top. To optimize your site you need to keep both on- and off-site factors in mind. The on-site aspect relates to content. A generous sprinkling of keywords is a good way to get noticed. But stuffing keywords like crazy will do more harm than good. Avoid jargon. Talk plain English and throw away any unnecessary keyword. Try striking keywords and taglines, but be intelligible! Search engines look at the pages and not the sites when returning results. So stock each page of your site with just the right dose of keywords. Off-site rank depends on the network of external links. You can build links by submitting your site to web directories and your article to articles to article directories by the dozen.
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